Data Driven Decision Making
Identify – Retain – Monetize – Acquire
Target – Optimize – Execute
Identify – Compare – Track
We maintain the highest quality database of device specific information covering the global app economy. We measure the daily changes in the app economy, calculate growth rates for app retention. We've developed specific indices for performance benchmarking to identify “healthy” characteristics of user growth as part of a complete competitive analysis. In addition, we identify trends and create insights from our unique data sets which include metrics and other statistics to define additional relationships between apps.